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The Return of Postage-stamp-sized Videos

Published by marco on

A friend sent me a link to a video on Instagram. I don’t have an Instagram account, but was able to watch the video anyway. I watched it on a desktop browser. It looked like this:

It looks like I’m previewing a device UI using the developer tools, but I’m not. Instagram on the desktop looks like two phones next to each other, centered in the ample horizontal space. The video takes up only a third of the “phone” in which it’s displayed. Each of the “more posts” at the bottom has more area than the primary content.

This is modern design? This is what a multi-multi-multi-billion-dollar company produces as its flagship product? #sad.