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Title

Microsoft Parodies Itself

Description

<img attachment="microsoft_ipod_1.png" align="right" class="frame" caption="Final Box Cover"><img attachment="microsoft_ipod_2.png" align="right" class="frame" caption="Final Box Back" style="clear: right"> <div style="margin-right: 220px">And does a damned good job of it. A while ago, a quite expertly-made video floated around showing the iPod box design if Microsoft were to give it a good working over. You can watch the video here: <a href="http://video.google.com/videoplay?docid=4313772690011721857" source="Google Video">Microsoft redesigns iPod packaging</a> and you should watch it with sound. <a href="http://www.ipodobserver.com/story/25957" source="iPod Observer">Microsoft Confirms it Originated iPod Box Parody Video</a> cites a Microsoft spokesperson: <bq>It was an internal-only video clip commissioned by our packaging [team] to humorously highlight the challenges we have faced RE: packaging and to educate marketers here about the pitfalls of packaging/branding.</bq> Microsoft isn't the only software manufacturer that falls victim to overbranding (I'm looking at you, Symantec), but the video works for them too. It's damned funny and it seems that Microsoft Movie Maker is more capable than it looks.</div>