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Title

Capitalizing Journalism

Description

<bq author="Felix Salmon" caption="Blogonomics: Monetizing readers" href="http://blogs.reuters.com/felix-salmon/2010/03/28/blogonomics-monetizing-readers/">Itís absurd to assume that your own overhead should be somehow apportioned between journalists on the basis of how much theyíre earning, and in fact itís even more absurd to think of journalists as profit centers in the first place. Journalists are cost centers: you spend money on them in order to attract a high-quality readership. If a journalist does that but youíre having difficulty monetizing that readership, then donít blame the journalist, and donít try to get him to chase pageviews instead.</bq>