<bq author="Felix Salmon" caption="Blogonomics: Monetizing readers" href="http://blogs.reuters.com/felix-salmon/2010/03/28/blogonomics-monetizing-readers/">It’s absurd to assume that your own overhead should be somehow apportioned between journalists on the basis of how much they’re earning, and in fact it’s even more absurd to think of journalists as profit centers in the first place. Journalists are cost centers: you spend money on them in order to attract a high-quality readership. If a journalist does that but you’re having difficulty monetizing that readership, then don’t blame the journalist, and don’t try to get him to chase pageviews instead.</bq>